Cinthia is a highly detail-oriented professional with extensive experience in sectors such as fintech, banking, and travel; I consult her regularly due to her deep expertise in User Research, Usability Testing, and Design Ops. She is also a natural-born leader who has held roles ranging from UX Manager to Experience Design Lead at companies like Up Sí Vale. I am particularly keen on the opportunity to work with her again."
Different stories, one way of thinking
Not project logs — the real problems behind the pixels, and how research, strategy, and systems thinking turned them into measurable outcomes.

Transforming Customer Support into a Self-Service Platform
Turning a traditional FAQ, into a scalable self-service platform for millions of banking customers.
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Transforming a Wallet into a Business Platform
From a basic balance-check app, to an active marketplace with over a million users impacted.
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Designing a Better All Hands Experience
Transforming collaborative workshop insights into a scalable framework for recurring team experiences.
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Building a Shared Design Language
From disconnected experience, to a consistent design system adopted across multiple digital products.
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Designing One Experience Across Five Mobile Platforms
Sometimes your first UX project happens before you even know what UX is — from a static subway map to one of Mexico City's most recognized transportation apps.
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Trusted by teams at



Their words, not mine
Working with Cinthia has been a truly positive experience. She brings great expertise to every project and approaches challenges with openness, curiosity and adaptability."
I can confidently say she is an exceptional UX & UI professional. She brings deep knowledge of UX and UI best practices and consistently advocates for solutions that create value for both the end user and the business. Beyond her expertise, Cinthia is willing to help wherever needed, making her a reliable and supportive teammate. Her thoughtful approach, strong communication, and commitment to delivering quality work make her someone you can always count on."
I had the opportunity to work with Cinthia at Citibanamex and she is undoubtedly one of the best professionals I have collaborated with. She combines creativity, strategic vision and attention to detail."
Cinthia was one of my earliest role models and professional guides. What I admire most about her is her strong drive for growth and her constant willingness to help others. I worked with her several years ago during my social service, and she was always eager to guide me through company processes and best practices."
Ready to build better products?
Let's transform complex challenges into intuitive experiences that work for users, business, and technology.